Let us first begin with what advocacy is. ADVOCACY is the giving or getting of support to support someone's rights, ideals and the like. By doing an ADVOCACY FRAMEWORK as a performance task for my students, Miss Ara and I agreed that it is a presentation of how the students extend their world in the classroom into the real world and craft a plan on how to be able to support, aid or make concrete master plan to augment the existing problems of the society.
In this task, we do not ask students to assume they are professionals, hence we make them think of prospect professionals or personalities who can help them make their advocacy happen.
So here's the TEMPLATE.
ADVOCACY STRATEGY TEMPLATE
BACKGROUND
Brief and situational analysis. This part requires you to research about existing problems in your immediate society and the possible solutions that could be done to it. This is where your advocate comes in.
- What is the problem?
- Present a data presentation like bar, line graph and the like to show significant result of a study conducted with relevance to the problem you have chosen. Take this one for an example.
- Why advocate on the issue?
AIM
Long-term goal that the group wants to contribute towards
- Basically, what you are planning is not a one time solution. Imagine this plan to be running on schedule because once your plan is simply for the now, then it is not an advocacy at all. The goal is to ensure your plan goes on even when you are not there anymore to manage it. Because it is long term, it could be passed on and designated to the next in line.
OBJECTIVES
Specific Measurable Attainable Realistic Time-bound objectives
- Do these contribute to the realization of your aim?
Hence, before you craft your objectives, it is always wise to that you have understood the aim of your project. So, go ahead and review it, then you can already start writing your objectives. Make sure your objectives are DOABLE.
TARGETS
Identify your target audience or in this case the group of people you want to help. Then think of effective prospects, meaning people who influences these type of people. Someone who might be able to make changes in the way the think or the way they live their lives.
- Who has the power to make the necessary changes?
- Who influences those people?
ALLIES/PARTNERS
Who can work with you to build momentum and support?
- Now that you have already thought of influencers, it is time to think bigger. You would be needing established groups or personalities to work with you in order to promote your project, if not catapult it to success. Remember that you are but students, so you need big people, big companies, big names; if not big then at least someone or something established.
ACTIVITIES & OUTPUT
Now layout your plans in attaining your objectives. What sort of activities have you prepared and what expected output do you visualize your stakeholders shall have in each activity. Stakeholders would refer to the group of people you are trying to help; the one who will benefit your advocacy. Use a suitable graphic organizer for this one.
- Craft your policies
- Advocacy promotions
- Engagement of key stakeholders
Also present in a web diagram how your team plan on mobilizing your advocacy. Here's an example:
This diagram is TOO WORDY, so when you make yours limit to a word or short phrases per box or circle.
KEY MESSAGES
- What is your message to your stakeholders?
- What do you want them to learn in all this?
TIMELINE
Present a chronological arrangement of how your activities shall reach the attainment of your goal.
This sample timeline shows that the advocacy is short-term now you must be able to think of something long-term. Something that does NOT happen in a span of one week and it is done.
ROLES AND RESPONSIBILITIES
What roles and responsibilities does each member of the team carry. Yes, the team. Use a suitable graphic organizer for this one.
BUDGET
It goes without saying that any advocacy without funding will be a struggle. Since you already have identified your benefactors in this project, it is wise to present a clear budget schedule for the project like transportation, food and other relevant expenses.
- You must also bear in mind that budget goes with the span of time the project will run. Be it weekly, monthly, annually, quarterly, biannually or biennially.
- Expenses and time should be considered altogether.